Services for business

Creative copy for heart-centred business

It’s so important for your business to have a clear mission and consistent voice that speaks to your dream client!

We believe that carefully curated language can inspire a ripple effect of positive, socially-conscious change.

But to make this happen on the page you need intuitive, engaging wordsmiths.

At HeartWriting, we love helping ethical, heart-centred businesses like yours create a unique voice for themselves.

We get you seen and heard, rising above the others in your field…

…skyrocketing sales and engagement in ways you thought impossible in the current, oversaturated climate. 

It’s all about clear, conscious messaging, while speaking meaningfully to your dream clients. 

It’s about utilising game-changing emotive language to make your message shine.

We are the wordsmiths you’ve been looking for. Let us write the script to overhaul your brand and boost results. 


– Creation of your personal brand and ‘voice’
– Emotive sales language for website and socials
– Development of a clear mission statement
– Supporting documentation and socials for your business
– Proofreading, structural and sentence-level editing
– Strategy for future content and engagement


Rose has a way with words that makes everything so much more engaging. She is overflowing with creativity. Through Rose's support, my business doubled the turnover I made in the previous tax year in the first quarter!! I feel like I am putting my best foot forward which has resulted in attracting the right clients to my business. I can't thank Rose enough! Highly highly recommend!

Rose made the process of writing website content so much easier, by finding the perfect words that echoed the feel of my business, and crafting them in an authentic, non salesy way. I'm thrilled with the outcome. – Paula

Thank you Rose for your beautiful heart felt words that you wrote for my website. Your special gift as an intuitive writer, along with your whole hearted dedication to get the best out of me and into words to share with the world, was the best experience. I absolutely love creating with you and so look forward to your workshop. – Lynda

Our services

Write my site

Rose can create beautiful website words and a brand identity/ tone that will capture the hearts of your dream clients. With seven years of tertiary and postgraduate studies in the art of professional writing, plus a wealth of experience in the education and publishing industries, Rose will personally help you to build the perfect tone and writing style to showcase your brand and mission.

What Rose will do for you:

–Research your industry, competition and brand
–Develop your brand voice, tone and taglines
–Write your five-page website, up to 3,000 words
–Liaise with you to make changes and edits
–Detailed editing + inclusion of keywords
–Encapsulate the essence of your business mission
–Accurate proofreading and editing before launch

$1,000 [limited special]– full 5 page website
Includes branding and tone curation, 2000 – 3000 words, premium copywriting service, keyword research.

Re-writing and proofing of existing published site: $599

Blog, socials, campaigns

Writing catchy, communicative copy is not that easy – and new business owners often struggle to find the right words amidst the rest of the demands of a busy start-up.

Social media captions, newsletters and blogs can often get overlooked. Rushed posts, unedited newsletters and dreaded missing apostrophes shape a poor impression of your brand. It’s worth taking the time and expertise to get it all right.  

As a magazine writer and editor, I can write you exceptional blogs which are proven to help drive traffic to your website. I charge the industry freelance standard of 50c a word. You can choose any length blog you like!


Write my story

Hire Rose to write a story, article or book for you.

– Your life story
– A loved one’s story 
– Feature story for your business.

What’s involved

Research, interview, drafts and edits, through to proofed final copy.


$500 for 1000 words including interview, writing time and edits. Contact here for your quote. 

Freelance writing

With experience as a published lifestyle writer and magazine editor, Rose can write articles for your publication, website or business. She specialises in the fields of creativity, mindfulness, holistic wellbeing, travel, and adventure-lifestyle.

You can see Rose’s portfolio to gauge her flexible writing styles and repertoire.


$500 for 1000 words or $80 an hour including interview, writing time and edits.

Editing and proofreading

The final copy of any document or website needs to be perfectly publishable. We offer unique accuracy and expertise for the development and completion of your writing project.

An editor with postgraduate studies completed in writing, journalism and professional editing, Rose can help you meet all your structural, sentence and word-level editing needs, including future strategy. 

Rose’s printed publications are testament to her skills. See the portfolio section for details. 


$80 an hour. Book your free 30 minute Zoom meeting to discuss job size, word count and specific pricing, or email 

Rose Mascaro is a writer, editor and teacher who is passionate about teaching others how to build a life of creative bliss. A published writer, and the 2020 editor of Teen Breathe magazine Australia, she has a Master of Arts in creative writing.