Services for business

Creative copywriting for heart-centred business

Need a standout writer to help your business shine on the page? At HeartWriting, you’re not getting the average copywriter who’s done a simple 10-week course. You’re getting an Australian magazine editor with a master’s degree in writing and a tonne of experience writing cool copy for big brands.

Meet Rose, the founder of HeartWriting, who believes that the best writing comes from the heart. Not just a professional writer, editor, and novelist, she teaches writers around the world how to shine on the page. But if you want to hire her personally, get in fast, because she knows exactly how to curate language to create a standout voice for ethical, heart-centred businesses like yours.

With a sprinkling of HeartWriting magic, your website will start attracting more clients *like that*. It’s all about clear, conscious words that speak meaningfully and directly to the hearts of your dream clients. And from there, your business can inspire a ripple effect of positive, socially-conscious change. 


– Website copy, content writing, e-books, sales pages, blogs

– Creation of your personal brand language and ‘voice’

– Emotive, heartfelt sales language for website and socials

– Development of a clear USP and mission statement

– Supporting documentation, campaigns and socials

– Proofreading, structural and sentence-level editing

– Strategy for future content and engagement


Rose was great to work with, very accommodating with her time. Rose was genuinely interested, asking lots of questions to ensure the content read right and gave the right message. Highly recommend HeartWriting for crafting the right message! – Sarah, Newcastle

Rose has a way with words that makes everything so much more engaging. She is overflowing with creativity. Through Rose's support, my business doubled the turnover I made in the previous tax year in the first quarter!! I feel like I am putting my best foot forward which has resulted in attracting the right clients to my business. I can't thank Rose enough! Highly highly recommend! – Avalon

Rose made the process of writing website content so much easier, by finding the perfect words that echoed the feel of my business, and crafting them in an authentic, non salesy way. I'm thrilled with the outcome. – Paula

Thank you Rose for your beautiful heart felt words that you wrote for my website. Your special gift as an intuitive writer, along with your whole hearted dedication to get the best out of me and into words to share with the world, was the best experience. I absolutely love creating with you and so look forward to your workshop. – Lynda


Write a website

Need fabulous words for your standout website? We can create beautiful copy and a unique brand tone that will capture the hearts of your dream clients. 

What Rose can do for you:

–Research your industry, competition and brand
–Develop your brand voice, tone and taglines
–Write your five-page website, up to 3,000 words
–Liaise with you to make changes and edits
–Detailed editing + inclusion of keywords
–Encapsulate the essence of your business mission
–Accurate proofreading and editing before launch

$1,099 [special: normally $1,200] Full 5 page website
Includes branding and tone curation, 2000 – 3000 words, premium copywriting service, keyword research.

Rewriting/ tidying of existing site $699 [at Rose’s discretion, depending on rewriting needs]

Blogs, socials, campaigns

Writing catchy, communicative blogs, socials, newsletters, e-books and flyers is not that easy – and new business owners often struggle to find the right words amidst the rest of the demands of a busy start-up. We totally get it! But we can also solve the problem fast. 

As a magazine writer and editor, Rose can write you exceptional blogs, newsletters and downloadable material, proven to help drive traffic to your website. You can choose any length or style blog (or text) you like – let’s chat first about your needs and all the options.

– Blogs
– Social media captions
– Campaigns/ newsletters
– Downloadable e–books


E-book creation and ghostwriting

Need an engaging small book written fast – and most importantly, accurately? Rose has written standout books for a number of successful companies such as Collective Hub and By My Side.

A successful book (or mini e-book) helps you foster trust with your audience, while boosting credibility and sales. Rose will write it, and you get to take all the credit for it.

You’ll work closely with Rose to create the perfect tone for your needs and audience, cultivating your expertise and knowledge into a book that pops and persuades, helping to boost your name/ company and drive your sales.

You can publish and sell this book, use it as an enticing free downloadable, or use it as a lead magnet anywhere in your business – the possibilities are endless.

– Non–fiction “How to” guides
– Transformation and success stories
– Profile/ history of you or your business.

Freelance writing

With experience as a published lifestyle writer and magazine editor, Rose can write articles for your publication, website or business. Rose specialises in the fields of creativity, mindfulness, holistic wellbeing, travel, and adventure-lifestyle, but can write anything your heart desires.

You can see the portfolio page to gauge Rose’s flexible writing styles and repertoire.


$500 for 1000 words or $100 an hour including interview, writing time and edits.

Editing and proofreading

The final copy of any document or website needs to be perfectly publishable. Rose offers unique accuracy and expertise for the development and completion of your writing project.

Rose’s printed publications are testament to her skills. See the portfolio for details. 


$100 an hour. Book your free 30 minute Zoom meeting to discuss job size, word count and specific pricing, or email rose@heartwriting.com.au. 

Or... are you a writer needing proofing or editing?

Rose Mascaro is a writer, editor and teacher who is passionate about teaching others how to build a life of creative bliss. A published writer, and the 2020 editor of Teen Breathe magazine Australia, she has a Master of Arts in creative writing.