BRANDING QUESTIONNAIRE

Branding Questionnaire

Let's get clear on your brand

You are welcome to fill out this form as a free exercise to get your brand ready for the public. These questions will help you clarify your why, your vision, your dream clients, and the language needed to best target your dream audience.

If you are filling out this form because you intend on hiring HeartWriting to write your website copy for you, these answers will help flesh out the unique reason your brand can change the world. This will clarify the language and voice needed for your website, as well as designing an effective social media and marketing strategy.

Your Name *

Email *

Where are you located? City/ State *

Your company name + existing website *

Do you have a tagline/ motto?

What do you offer/ do / sell?

What makes you really good/ unique/ better than anyone else (at this)?

VALUES: What are your brand values? Jot these down as words. For example: sustainability, efficiency, harmony.

A brand’s values are ‘what’s important’. They guide and direct a brand’s actions. They articulate its purpose, shape its structure, and define its intent.

PERSONALITY: How would you describe your brand personality? Soft and warm? Sassy and inspiring? Punchy and witty?

DREAM AUDIENCE: Who are the ideal clients you want to attract to your offering/ work with? If you had to get really specific, what age group, gender, status, salary, and interests describe your TOP audience? This doesn’t mean it’s your ONLY audience, but it’s the most relevant audience.

Who are you NOT targeting and why?

Unique Selling Point/ Elevator Pitch: If you had 15 – 30 seconds to explain to a high-powered CEO what your business is all about, could you say it clearly and confidently, with as few words as possible?

A USP sounds exciting, compelling, and of course – unique. This statement is going to help you sell yourself and your offering better than any marketing plan. Most of all, your USP statement has to do this: 1. It will help people solve a specific problem 2. It will sound compelling for your dream client. 3. It will invoke immediate desire – “I must have this in my life now to make my life easier/better.”

INSPIRATION: Inspiration websites, quotes, authors and books that inspire the tone and style you are going for.

SERVICES: List your product or services here, with prices and descriptions.

DRAFTS: Do you have any written brand ‘copy’ you already have drafted – like a draft “About Us” and “About Me/ Bio” page?

YOU: This one is about you, the CEO. What makes YOU different and amazing as a person, and therefore a CEO?

As a CEO, why did you start your biz, what are you MOST passionate about in life and business, and what have been your most powerful life lessons?

PROMISE: What’s your promise to your dream customers? Create a concise, clear ‘statement of promise’ that suggests what makes this business special, unique, and trustworthy.

A brand promise is a clear statement of purpose, that relates to the brand’s users, and what makes the experience of the brand desirable. Promise = action: what things will you specifically deliver.

VISION: Now let’s go bigger. As a business, what great things are you trying to achieve in the world? What is your future vision for your business? Aim high. What do you see your business potentially achieving in 10 years?

A vision statement describes where the company aspires to be, the end goal of its mission. Like a mission statement, it should be short, descriptive, and aspirational.

As your website copywriter, I will use the above information to help me curate the 5 main pages of your website. I will adopt the right tone and style, while incorporating SEO keywords where possible, to capture the unique essence of your business. Are you excited to go ahead, and are you ready to make your first payment so I can get started?

Let’s do this! I’m so excited for you to create beautiful words that capture my business.
No, I won’t be ready for 2–3 months, but please send me some details anyway.
I’m just filling this form out for myself – thanks for providing a great free resource!

I can also support you as a content writer by writing blogs and captions which can help drive traffic to your website. Are you interested in me creating further content for your business? (copy)

2 x blogs ($500)
Social media caption package – 10 catchy posts ($200)
Newsletter x 1 ($100)
I’m going to follow @heartwriting.com.au for DIY top tips

Name

Thank you for your thoughtful answers! I'll be in touch soon to let you know our next steps.

Rose and the HeartWriting team

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