Substack with

HEART

(and absolutely no AI)

A 2-part live course with Rose Mascaro

Let’s get your Substack off the ground with the magic of heart and the alchemy of strategy.

I'm Rose Mascaro

founder of heartwriting, author of the heart writing handbook

And I’m here to help you get your Substack running, successfully, with no help from AI.

Equipped with a Master of Arts in creative writing, a former career as magazine editor, a decade of spirituality and awakening, and working as a ghostwriter for Lisa Messenger… plus taking hundreds of students through my holistic and academic writing courses – I know that this course is going to be a gift of strategy and awakening.

For some reason, so many of you think that writing is a magical, innate, solo journey. That you either ‘have it’ or you don’t. But what if you just need a teacher, time, technique, community – and heart connection?

(even though it’s hard to know where to turn for real human help in a world of AI!)

Finally, share your heart and your words with the world.

I’m here to show you how to write a great Substack – with heart – not something salesy or cheesy, and I’ll even show you how to be yourself and break a few rules to stand out in the crowd.

But it’s not about being tacky and misleading and sneaky.

It’s about how to gain trust. How your audience can get to know you with heart and soul, but also with credibility – because ultimately, I’m here to show you how to become a standout and authentic writer.

In the Substack course, I’ll teach you the background of feature and essay writing. This is not a fast and furious ‘pump out a few snappy Substack posts’ course. You’re going to find out exactly how powerful this platform is by mastering a form of writing which has somehow been lost in the haze of social media short-form.

The essence of this course is a return to long-form: an appreciation of how the old-fashioned feature article and the 20th Century essayists can teach us a thing or two about how to curate an unforgettable Substack.

Current Course:

  • 1 x 1.5 hour recorded intro workshop
  • 1 x 1.5 hour live workshop Sept 25, 12pm AEST
  • Detailed workbook and planning resources
  • Guided meditations for clarity
  • Planning, writing and sharing time
  • Lifetime access to all recordings
  • Slides and resources folder to keep
  • Free entry to “Ten Days of HeartWriting” (valued at $199)
  • FULL VALUE: $750

$299

(FREE with Bali Retreat 2027)

(FREE with Level 1 2027 Course)

Image from the HeartWriting Retreat in Bali 2025
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Two limited edition workshops with Rose Mascaro, founder of HeartWriting – designed to help you plan & start writing your dream Substack.

(without the cheesy frameworks).

(and defs no AI)

Across two 1.5-hour workshops, you’ll clarify what your heart truly wants to write, explore who your Substack is for, and learn how to shape your ideas into a coherent, compelling structure. We’ll look at real examples of great Substack accounts that are both compelling but also strong in heart and soul.

If you’re ready to stop dreaming about writing a Substack and actually start building it (with heart) this course is for you.

Plan the vision of your Substack

  • Clarify what your heart really wants you to write
  • Explore what the world needs from you
  • Feel into who your ideal reader is
  • Design the shift you want them to experience.

Learn the backbone
of article structure

  • Because a Substack is a blog. 
  • Blogs aren’t just a rambling diary.
  • They are loosely based on the old fashioned article.
  • As a magazine writer and editor, I’ll teach you everything I know.
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Course Details

1.5 hour intro class recording sent to you on sign up

“Practical” class Friday Sept 25

12 midday – 1.30pm (Sydney time) live on Zoom

Keep a copy of all recordings of the course, plus slides and resources

Free entry to the ‘Ten Days of HeartWriting’ valued at $199

Meet Rose, your host

It’s a pleasure to connect with you! I’m Rose, a published author, ghostwriter, magazine editor, book editor, and English teacher. I’m also a yoga and meditation teacher with a decade of spirituality immersion behind me and a one year spirituality mentorship training with Ava Irani (functionalspirituality.com). With a Master of Arts in Creative Writing, and former editor career at Lovatts Media, I’m qualified to teach you a range of advanced writing techniques with a spiritual twist.

Next Bali Retreat, May 2027

  • May 17 – 21 2027
  • Ubud, Bali: The Ark Retreat Centre
  • Daily shamanic writing ceremonies
  • Heart theory & modern literature
  • Creative meditation & gentle yoga
  • Language & literature workshops
  • Healthy vegetarian banquet meals
  • Heart-led creative community
  • Balinese culture, nature & creativity
  • Includes Ten Days of HeartWriting course
  • Includes upcoming Substack course!

Call me insatiable, but I wanted it all. Writing. Heart. Editing. Love.

HeartWriting® is the literary magic that happens when you learn the techniques and you follow your heart. Are you ready to follow yours?

WORKSHOP Terms

Listen to the Podcast

Rose Mascaro is a writer, editor and teacher who is passionate about teaching others how to build a life of creative bliss. A published writer, and the 2020 editor of Teen Breathe magazine Australia, she has a Master of Arts in creative writing.