Equipped with a Master of Arts in creative writing, a former career as magazine editor, a decade of spirituality and awakening, and working as a ghostwriter for Lisa Messenger… plus taking hundreds of students through my holistic and academic writing courses – I know that this course is going to be a gift of strategy and awakening.
For some reason, so many of you think that writing is a magical, innate, solo journey. That you either ‘have it’ or you don’t. But what if you just need a teacher, time, technique, community – and heart connection?
(even though it’s hard to know where to turn for real human help in a world of AI!)
I’m here to show you how to write a great Substack – with heart – not something salesy or cheesy, and I’ll even show you how to be yourself and break a few rules to stand out in the crowd.
But it’s not about being tacky and misleading and sneaky.
It’s about how to gain trust. How your audience can get to know you with heart and soul, but also with credibility – because ultimately, I’m here to show you how to become a standout and authentic writer.
In the Substack course, I’ll teach you the background of feature and essay writing. This is not a fast and furious ‘pump out a few snappy Substack posts’ course. You’re going to find out exactly how powerful this platform is by mastering a form of writing which has somehow been lost in the haze of social media short-form.
The essence of this course is a return to long-form: an appreciation of how the old-fashioned feature article and the 20th Century essayists can teach us a thing or two about how to curate an unforgettable Substack.
Across two 1.5-hour workshops, you’ll clarify what your heart truly wants to write, explore who your Substack is for, and learn how to shape your ideas into a coherent, compelling structure. We’ll look at real examples of great Substack accounts that are both compelling but also strong in heart and soul.
If you’re ready to stop dreaming about writing a Substack and actually start building it (with heart) this course is for you.
1.5 hour intro class recording sent to you on sign up
“Practical” class Friday Sept 25
12 midday – 1.30pm (Sydney time) live on Zoom
Keep a copy of all recordings of the course, plus slides and resources
Free entry to the ‘Ten Days of HeartWriting’ valued at $199
It’s a pleasure to connect with you! I’m Rose, a published author, ghostwriter, magazine editor, book editor, and English teacher. I’m also a yoga and meditation teacher with a decade of spirituality immersion behind me and a one year spirituality mentorship training with Ava Irani (functionalspirituality.com). With a Master of Arts in Creative Writing, and former editor career at Lovatts Media, I’m qualified to teach you a range of advanced writing techniques with a spiritual twist.
I agree to keep all HeartWriting® course materials, recordings, resources, and the personal stories and work of other participants confidential, and not to reproduce, distribute, or share them without written permission. Students are welcome and encouraged to share short recordings of Rose’s teaching on social media, provided they do not record or identify other participants without their consent. I understand that live classes are recorded for enrolled students and stored in the student portal for a maximum of 12 months. I consent to photographs and video being taken during the course for HeartWriting® promotional purposes, unless I request to be excluded before the course begins. Main example: 2 second clip to go into a reel: the entire zoom class writing, or listening while Rose is teaching (tiny blurred image of 20 people on same screen, gallery view). If full anonymity is important to me, I accept responsibility for managing my display name, camera, microphone, and sharing settings. However, I understand that sharing and connection with others is beneficial to the full workshop experience, and everyone in the course has agreed to the same terms and privacy policy. I understand that my first payment commits me to completing all scheduled course payments. There are no refunds if I change my mind, withdraw, or my circumstances change. If I cannot complete the course, I will be offered one further opportunity to complete it within 18 months (subject to availability). I understand that HeartWriting® courses may include gentle yoga, meditation, breathwork, and movement. I participate voluntarily, will work within my own physical and emotional limits, and will inform the teacher of any medical or psychological conditions that may affect my participation. I understand that creative writing, meditation, and the sharing of personal stories may evoke strong emotional responses. I acknowledge that HeartWriting® provides education, writing instruction, and community support, but does not provide psychological counselling or therapy. I understand that HeartWriting® reserves the right to make reasonable changes to course content or delivery, and to refuse or discontinue a participant’s enrolment where necessary to protect the safety or wellbeing of the participant and/or the group. HeartWriting® is committed to creating a learning environment where all participants feel safe, included, valued, and heard. If I have any concerns during the course, I agree to communicate them with HeartWriting® as soon as reasonably possible. I acknowledge that I participate voluntarily in the course, and agree not to hold HeartWriting®, Rose-Louise Mascaro, liable for any injury, illness, loss, or damage arising from my participation, except where liability cannot legally be excluded under Australian law.
All terms available here.
I've been updating all my guided meditations in the Ten Days of HeartWriting Course... often I take my best meditations from my level 1 course, and edit them down with licenced music to create the perfect track for you to enjoy anytime in the app. These meditations from the live course have a palpable magic…
The Literature and Magic of Advanced HeartWriting This audio recording began as an audio message to my current students, but it’s really for any writer who wants to deepen their craft, expand their worldview, and write work that genuinely changes people. I start by speaking honestly about being unwell lately — and how that shook…
This is one of the most handy podcasts I've made – and the most real. This is how my life looks every day. One thing I haven't spoken about here is the adjustment to working from home and the loneliness inherent in working from a laptop. I wish I had talked about this more –…
Rose Mascaro is a writer, editor and teacher who is passionate about teaching others how to build a life of creative bliss. A published writer, and the 2020 editor of Teen Breathe magazine Australia, she has a Master of Arts in creative writing.